Top Menu

Please wait while the player loads...

Exclusive video: Qantas ups loyalty ante with truffles and wine 02:49

Qantas is upping the ante to win customer loyalty through the launch of a new food range from gourmet producers on its epiQure website.

The Qantas epiQure website, which had been a source for frequent flyers to purchase wine that’s found onboard flights and in the lounges, has been so popular –with orders doubling in the past year – the airline decided to expand the offering to include produce exclusively sourced from winegrowing regions.

Members of epiQure members can earn three Qantas Points per dollar on the Qantas epiQure’s food and wine range, while Qantas Frequent Flyers earn one Qantas Point on equivalent purchases.

The move is the latest from masterclass Qantas to offer its customers more points of engagement as the airline continues to go from strength to strength.

Qantas’ Head of epiQure, Lisa Hudson, said food and wine were second only to travel as an interest of Qantas Frequent Flyer members so it made sense to introduce a food range for Qantas epiQure.

“Good food and quality wine go hand in hand and we’re excited to be offering our members a new gourmet food range to accompany the top quality wines they’re already enjoying,” Hudson said.

Hudson spoke to HM exclusively at the launch on video and click on the image at the top of the page to view the video.

February 3, 12:45pm

Exclusive video: Starwood to debut Tribute brand

HM speaks exclusively to Starwood’s President of Global Development, Simon Turner, about the launch of […]

June 8, 9:35am 05:38

Exclusive video: Starwood’s Turner talks Sheraton Grand

Starwood’s President of Global Development, Simon Turner, tells HM about the plan for Sheraton Grand.

June 5, 8:27am 06:42

Global exclusive: Hilton’s CEO Nassetta on APAC outlook

Hilton’s global President and CEO, Chris Nassetta, talks to HM about performance in the Asia […]

June 5, 7:38am 03:13

Exclusive: DoubleTree by Hilton’s global expansion

Australasia is playing a key role in the global expansion for DoubleTree by Hilton and […]

May 29, 9:40am 06:54

Qantas resumes Sydney-Hamilton Island flights

Qantas has returned to the Sydney-Hamilton Island route after a 10-year absence and HM gets the […]

April 20, 8:44pm 04:46

Global exclusive: Kerzner CEO Leibman talks growth

HM goes one-on-one in a global exclusive interview with Kerzner’s CEO Alan Leibman.  

April 20, 8:42pm 04:54

Hamilton Island CEO Bourke on Qantas flights

Hamilton Island CEO Glenn Bourke talks to HM about the return of Qantas and much […]

April 20, 8:41pm 03:15

Exclusive: Ovolo’s 2000-room Australian goal

HM can reveal Ovolo Founder Girish Jhunjhnuwala has plans to reach 2000 rooms in Australia […]

April 20, 8:38pm 03:00

Global Exclusive: Raffles President French talks expansion

Raffles Hotels and Resorts’ President Peter French says Sydney is firmly on the company’s radar […]

April 20, 7:54pm 07:39

Our Network

The force is strong with cievents
cievents last week joined forces with Propel, the largest global developer and manufacturer of drone...
Read More
Spotlight on Citizen private dining room in Melbourne
Today we’re taking a sneak peek at Melbourne Public’s Citizen... read more The post Spot...
Read More
IHG to manage new-build Geelong hotel under its Holiday Inn and Suites brand
IHG has signed a 20-year management agreement with Franze Developments to open and operate the new-b...
Read More